MINI is built on BIG LOVE, a spirit of community that has captured hearts and imaginations for over 60 years. And now, more than ever, it's what drives us forward.
Two little words that inspire to change the world.
BIG LOVE is the motivation to always do it better, to build a special future for others and for our planet. Let's keep sharing experiences that connect with other people.
We are all different, but pretty good together. This is BIG LOVE.
IS FOR EVERYONE.
BIG LOVE TO INSPIRE
We are colors, what we feel, our choices and what we share with the world.
The more colors, the more colorful our future will be.
BIG LOVE TO REVOLUTIONIZE
From 136 HP to a MINI that takes us to live nature, each one adds up to build our best version and that of our environment.
BIG LOVE FOR THE FUTURE
MINI is creative solutions and thinking outside the box.
It puts on the table the ideas that move the world to a bigger place.
BIG LOVE FOR THE PLANET
The greatest changes always start with something small.
Let's recharge the world with new ideas to always go further.
BIG LOVE FOR THE PEOPLE
Being part of a great emotion and sharing it makes our lives and others bigger.