MINI: the most authentic brand in Latin America reaches the first 125,000 units sold.
- Within the framework of MINI's 20 years in Latin America, the brand is positioned as one of the favorites in the Premium sector of the region and achieves the iconic figure of 125,000 units sold
- Unit 125,000 was a Midnight Black MINI Cooper SE Iconic sold in Colombia.
- The most requested models in Latin America are the MINI Cooper SE, the MINI Cooper Countryman, the MINI Cooper 3 Doors, the MINI Cooper 5 Doors and the MINI Cooper Convertible.
November 16, 2022. . Within the framework of the twentieth anniversary of the arrival of MINI in Latin America, the British brand is positioned as one of the favorites in the Premium sector of the region and achieves the iconic figure of 125,000 units sold. Vehicle number 125,000 was a 100% electric MINI Cooper SE sold in Colombia to a customer who was purchasing a brand vehicle for the second time. This model, in addition to being the reason for celebration in sales at a regional level, stands out for being unit No. 254 of the MINI Cooper SE (100% electric) marketed in Colombia, and which was launched at the end of last year in this country.