MINI: the most authentic brand in Latin America reaches the first 125,000 units sold.

  • Within the framework of MINI's 20 years in Latin America, the brand is positioned as one of the favorites in the Premium sector of the region and achieves the iconic figure of 125,000 units sold
  • Unit 125,000 was a Midnight Black MINI Cooper SE Iconic sold in Colombia.
  • The most requested models in Latin America are the MINI Cooper SE, the MINI Cooper Countryman, the MINI Cooper 3 Doors, the MINI Cooper 5 Doors and the MINI Cooper Convertible.
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November 16, 2022. . Within the framework of the twentieth anniversary of the arrival of MINI in Latin America, the British brand is positioned as one of the favorites in the Premium sector of the region and achieves the iconic figure of 125,000 units sold. Vehicle number 125,000 was a 100% electric MINI Cooper SE sold in Colombia to a customer who was purchasing a brand vehicle for the second time. This model, in addition to being the reason for celebration in sales at a regional level, stands out for being unit No. 254 of the MINI Cooper SE (100% electric) marketed in Colombia, and which was launched at the end of last year in this country.

The models most requested by the Latin American market are the MINI Cooper SE, which reinforces the successful electrification strategy of the BMW Group and is the leader in sales in Colombia; the MINI Countryman for being the brand's first SUV, as well as the MINI Cooper 3-Door, MINI Cooper 5-Door and MINI Cooper Cabrio, and of course the MINI John Cooper Works sports line.
Despite the adverse context of recent years due to the pandemic, MINI has managed to maintain its numbers in successful numbers thanks to its commitment to its users. In 2021 alone, it achieved a 14.2% increase in units sold compared to the previous year. The figure of 125 thousand vehicles sold in Latin America to date predicts a successful future for the brand.
“MINI has been characterized as a brand that enhances the differences and optimism of its users, always offering premium quality, individual style, innovative technology and design. All this positions us as the favorite brand for those looking for a vehicle that reflects their striking and unique personality”, commented Ricardo Humphrey, director of MINI for Latin America. “We are happy to celebrate this iconic figure that will allow us to continue growing and offering an increasingly sustainable and digitized product offensive.”
This year MINI celebrates 20 years in the region, two decades of sharing with its followers the spirit of "BIGLOVE" that exalts the values of people, care for the environment, not only with its fully electric vehicle but also with sustainable materials. that you use, as well as your commitment to the digital life that is increasingly requested by consumers.